an e-commerce coach, podcast host & champagne lover. 🥂

Hi, I'm Emily!

An e-commerce coach, podcast host & champagne lover. 🥂 

After creating 4 successful (and a few not-so-succesful) e-commerce businesses by the age of 24, I decided to sell up (the businesses that is) and go all in on creating a platform dedicated to helping women launch their very own online stores without all the complicated jargon and overwhelming sales tactics.

I consider myself the anti "e-com guru". No hired Ferari's or scammy 'get rich quick' schemes here my friend.

Just real and raw tips and strategies that I've learnt from my own experiences, and now I want to share them all with YOU!

MY BUSINESS JOURNEY

The cliff notes version...

When I was  only 15 I created my first online business.
It was a fashion blog called ‘Emily Jane Style’ LOL. I would work on it in secret and never tell anyone because I was too embarrassed but I had this whole community of readers who had no idea I was only 15 - I was pretty much Hannah Montanna.

Blogging sparked my interest in making money online, from there I spent the next few years exploring every possible facet of online business. That was until I discovered the world of e-commerce.

Then at 19, while still studying at university, I bootstrap launched my first e-commerce business selling crystal water bottles and much to my surprise and pleasure, it took off and taught me many lessons along the way.

But one business wasn't enough, I wanted to do it all again from scratch. So whilst still running my first business, I launched a brand new venture selling marble charging pads. Right around the inception of mobile wireless charging.

Once again, it took off, and this is what made it click for me...

There is a repeatable formula to launching a successful e-commerce business.

Fast forward a few years, I experienced some incredible success in the e-commerce space (and a fair few major failures as well). But I couldn't stop thinking about teaching others to do the same thing, so I made the tough decision to sell my online stores to pursue my bigger purpose of educating women wanting to start their own e-com businesses.

And now, here I am. Living out my bigger life purpose of providing people with the knowledge and support that I longed for throughout my own e-commerce journey.




I live in Brisbane & am a city girl through and through. I love a day trip or holiday to the beach but city life has my heart.

On a more personal note...

Okay, now the formalities are out of the way, this is a little snippet of my life when i'm offline!

personal

I'm a spiritual/mindset junkie. Anything to do with meditation, manifestation, 'woo-woo-ness' - i'm all about it.

I love a good time - the first mention of margs, i'm there.

I created my first website when I was 15 (it was a fashion blog called ‘Emily Jane Style’ LOL). I would work on it in secret and never tell anyone because I was too embarrassed but had this whole community of readers who had no idea I was only 15 - I was pretty much Hannah Montanna. 😂

When I was only 19 & still studying at university, I bootstrap launched my first e-commerce business which generated 6 figures in revenue in the first 18 months.

my favourites

netflix binge

drink of choice

daily ritual

most grateful for

Fave food

Champagne, Pinot Noir, Chilli Marg or a small latte on skim w/ 1 sweetener

Crossfit, meditate & journal

I'm SUCH a foodie but it has to be either pizza or pasta

My family, living in my dream location getting to do what I love every day

The Office or Any Crime Docu-series

How to Launch an Online Store (Without Confusion or Overwhelm)

FREE masterclass

Steal my step-by-step framework for building your own e-commerce business from scratch, so that you can stop procrastinating and start selling.